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About Us


Rainbow Sales and Marketing was formed in 1968 by William Prideaux. He perpetuates the foundation of the company; integrity, dedication, quality and excellence. More then 40 years later, the company continues to reign as a market leader in Hawaii's Food Industry.

RSM has maintained its reputation for being an innovative and agressive company and looks forward towards leveraging its entire resource base; from its portfolio of value added products to its reconfigured and motivated sales organization. RSM's aggressive growth plan is fueled by its spirited sense of ownership throughout its organization.

Mission Statement

We are an organization focused on growth. We have the understanding to know what needs to be done and a commitment to execute.